Case Study: WebstaurantStore achieves 841% higher average order value with Credit Key

A Streamlined Financing Solution for WebstaurantStore’s Customers

WebstaurantStore, the world’s largest online restaurant supply store, faced declining conversion and slow financing experiences from prior options that didn’t meet the needs of smaller businesses, solopreneurs and individual customers. Partnering with Credit Key to offer its Pay‑in‑4 and business financing options gave WebstaurantStore a buyer-friendly alternative that could approve customers instantly and support both consumer and business payment needs.

Credit Key’s Pay‑in‑4 (0% interest over four installments) and its business line options (up to 12 months, starting at 1%/month) were integrated at checkout, eliminating lengthy approval processes and consolidating financing workflows. The results were dramatic: critical milestones were reached twice as fast as expected, average order value for Credit Key–financed purchases rose 841% versus other methods, and over 23% of Pay‑in‑4 customers converted to Credit Key’s business credit—boosting conversions, AOV and customer lifetime value.

WebstaurantStore

Tim Kelley

Director of Payments