Case Study: Family Farm & Home achieves omnichannel retail transformation with Creatuity and Adobe Commerce Cloud

Family Farm & Home rolls out omnichannel pickup across 65 stores with Creatuity

Family Farm & Home, a family-owned retailer with 65 midwestern stores, faced an urgent need to enhance its omnichannel experience, especially for buy-online-pickup-in-store and curbside services accelerated by the COVID-19 pandemic. Their challenge was to integrate digital channels with their Epicor Eagle ERP and POS systems for real-time inventory and pricing while streamlining in-store fulfillment. They partnered with vendor Creatuity to address these goals.

Creatuity implemented an Adobe Commerce Cloud solution, beginning with a rapid interim curbside service in April 2020. A full, phased rollout followed, featuring a custom-built omnichannel order management system within Adobe Commerce. This provided all 65 store locations with intuitive dashboards, simplifying fulfillment processes and successfully creating a synchronized and scalable digital customer experience for Family Farm & Home.

Family Farm & Home