Case Study: Bang & Olufsen achieves instant visibility and optimized influencer performance with CreatorIQ

Visibility into Data Empowered Bang & Olufsen to Quickly Optimize Influencer Marketing Performance

Bang & Olufsen, the global luxury audio brand, faced limited visibility into the performance of its influencer partnerships, preventing clear reporting and optimization. To address this, B&O adopted the CreatorIQ platform to gain advanced data science and performance-driven metrics across local markets and globally.

CreatorIQ implemented analytics and measurement tools that let B&O track, assess and scale creator relationships, enable long-term collaborations and power ambassador programs. The program drove measurable impact: 200+ creators, 800+ posts, 12.5M+ reach, $1.9M+ social media value, a 2.5% average engagement rate and 75,000+ website sessions—helping B&O be more strategic and bolder in its influencer decisions.

Bang & Olufsen

Alexei Edwards

Head of Engagement Marketing