Case Study: Leading American ice cream company boosts influencer marketing productivity and sales with CreatorIQ

Using social to build, nurture, and drive brand value registers at the cash register for this creative consumer-products company

Leading American company, the iconic U.S. ice cream brand, needed a way to scale its lean influencer marketing team while staying true to its activist, socially conscious identity. It wanted to identify authentic micro- and nano-influencers who aligned with its values, support a billion-dollar business, and prove the impact of influencer marketing on awareness, sales, and social media value.

Using CreatorIQ’s influencer marketing platform, the company built and tracked influencer lists, managed long-running campaigns, and monitored results and sentiment more effectively. CreatorIQ helped the team stay highly selective while improving productivity and reporting across more than 20 internal stakeholders; the case study says the lean team became 100% more productive, supported better downstream decision-making, and helped drive revenue growth from $237M to over $1B per year, with about 2% of sales attributed to micro- and nano-influencer programs.