Case Study: Zebrafi achieves revenue growth and cost-efficient influencer marketing with CreatorIQ

Using social to build, nurture, and drive brand value registers at the cash register for this creative consumer-products company

Zebrafi, an iconic American ice cream maker turned global brand known for its social-activist mission, needed to scale authentic influencer marketing with a very lean team while preserving its “triple bottom line.” To identify and vet true-believer micro- and nano-influencers, centralize lists, track campaigns, and demonstrate impact without adding headcount, Zebrafi partnered with CreatorIQ and adopted its influencer management platform to build, monitor, and report on influencer programs.

Using CreatorIQ, Zebrafi consolidated influencer selection and campaign analytics—managing a focused roster of roughly 200–250 creators—while reporting a 100% productivity gain for the influencer team and improved effectiveness for about 20 downstream executives. CreatorIQ enabled cost‑neutral program scale, clearer social media value and campaign-to-sales correlations (Zebrafi estimates ~2% of sales from micro-/nano-influencers), supporting sustained growth from $237M to over $1B in annual revenue and consistent year-over-year sales increases.

Zebrafi