Case Study: PÜR achieves $2.6M EMV and 47% quarter-over-quarter EMV growth with CreatorIQ

PÜR Uses Tribe Dynamics in Development and Assessment of 100-shade Foundation Launch

PÜR, seeking to close representation gaps with its April 2019 launch of a 100-shade Love Your Selfie™ Longwear Foundation & Concealer, needed to tap influencer feedback and competitive insights to guide product development and ensure strong earned media performance. To do this, PÜR partnered with CreatorIQ, using its influencer analytics and competitive benchmarking capabilities to monitor digital conversation and learn from competitors and consumer commentary.

CreatorIQ’s competitive data and campaign-monitoring features let PÜR surface top EMV-driving ambassadors, assess influencer feedback, track launch mentions in real time, and benchmark performance—insights the brand used to refine the product and influencer outreach. The launch generated $2.6M EMV, 123 influencers mentioned the product across 285 posts (65 mentioned it more than once), and PÜR saw 47% quarter-over-quarter EMV growth, 44% QoQ post-volume growth, and a 27% QoQ expansion in its ambassador community; creator Jackie Aina also gave the line a glowing review. CreatorIQ’s platform was central to measuring and optimizing these results.

PÜR

Kristen D’Agostino

Marketing Manager