Case Study: Leading Retail and eCommerce Company achieves 215% eCommerce revenue growth (from $7.6B to $16.4B) with CreatorIQ

Leading Retail and eCommerce Company - Customer Case Study

Leading Retail and eCommerce Company, an iconic U.S. retailer, faced a crisis after a 2017 malware breach in its home‑grown influencer platform that forced the program to shut down. The company needed an enterprise‑grade, SOC 2‑compliant solution to securely identify, manage, and pay influencers, consolidate reporting and data, shift agency spend to an internal retail media model, and scale operations—so it selected CreatorIQ.

CreatorIQ implemented a secure, integrated influencer marketing platform (including Creator Pay and API integrations) that automated billing, centralized insights, and protected customer data. As a result, the Leading Retail and eCommerce Company doubled digital revenue, grew eCommerce revenue from $7.6B to $16.4B (215%) over two years, increased partner‑funded retail media from $1M to over $3M annually, and cut required team capacity by roughly 60% through efficiency gains.