Case Study: Wander Beauty achieves sustained influencer engagement and $776.6K EMV from its shade expansion with CreatorIQ

How Wander Beauty Helped its Shade Range Expansion Garner Sustained Enthusiasm

Wander Beauty expanded the shade ranges of its Dualist Matte and Illuminating Concealer and Double Date Lip and Cheek in summer 2021 and wanted sustained, authentic influencer conversation rather than a short-lived launch spike. To curate a targeted send list and monitor ongoing activity, Wander Beauty worked with CreatorIQ and used CreatorIQ’s influencer analytics and tracking tools to identify consistent brand advocates and influencers who needed re‑engagement.

CreatorIQ helped Wander Beauty surface longtime enthusiasts and “lost fans,” enabling a targeted product gifting and follow‑up strategy that kept creators posting. The June–August 2021 campaign drove 760 posts from 145 influencers, generated $776.6k EMV, reached 3.5M impressions, accounted for 38% of all brand posts in the launch month, and made Dualist and Double Date two of Wander Beauty’s top five best‑selling products—becoming the brand’s highest EMV‑driving campaign to date.

Wander Beauty

Caroline Maeda

Integrated Marketing Manager