Case Study: Versed achieves a record $1.8M EMV and 64% MoM lift with CreatorIQ

How Versed Set a New Record for Influencer Marketing Success With a Multi-Tier Launch Strategy

Versed, a clean skincare brand, faced the challenge of driving awareness for its December 2020 Sunday Morning antioxidant oil-serum launch across a multi-tier influencer strategy: an immersive “Sunday Morning Staycation” for top advocates plus broader gifting and product seeding to hundreds of creators. To execute and measure these simultaneous activations, Versed needed an efficient way to identify the right creators and an organized method to track activity and earned media impact, so it partnered with CreatorIQ and its influencer identification and campaign-tracking tools.

Using CreatorIQ to surface high-EMV influencers with filters (follower count, location, past brand affinity) Versed selected seven staycation ambassadors, sent targeted gifts to 80 prominent fans and seeded the serum to over 600 creators, and set up separate campaigns to monitor each activation. The approach delivered measurable results: the Staycation generated $180K EMV, sends drove $1.1M EMV, and Versed closed December with $1.8M total EMV — a 64% month-over-month improvement and its highest-ever monthly EMV, as tracked through CreatorIQ.

Versed

Kristin Sawyer

Senior Influencer Marketing Manager