Case Study: AB InBev achieves 44% increase in campaign impressions with CreatorIQ

How Unified Global Reporting Helped AB InBev Increase Campaign Impressions by 44%

AB InBev, a global leader in the beverage industry, needed a way to standardize regional and enterprise reporting and improve collaboration across teams running dozens of influencer campaigns worldwide. To address this, AB InBev partnered with CreatorIQ and adopted its creator discovery, Campaign Planner and Enterprise Dashboard to centralize measurement, streamline workflows, and enable consistent, cross-market campaign planning and reporting.

CreatorIQ’s platform gave AB InBev unified visibility and campaign tools that improved creator selection, KPI tracking and cross-team coordination. From Q3 2021 to Q2 2022 CreatorIQ-supported AB InBev brands ran 2.0k campaigns producing 102.8k posts from 8.0k creators, generating 700.9B cumulative impressions and 1.4B engagements — a 44% YoY increase in impressions and 26% YoY increase in engagements. Regionally, CreatorIQ’s Campaign Planner helped AB InBev Brazil’s Brahma Carnaval reach 85.3M people, deliver 91.9M impressions and 4.0M engagements while driving a 15% YoY SMV uplift.

AB InBev

Morgan Korte

Lead Specialist, Influencer Marketing