Case Study: Calvin Klein achieves $5.2M in Earned Media Value and 242M+ organic reach with CreatorIQ

How Tribe Dynamics Helped Calvin Klein Strike $5.2M EMV Worth of ‘CK1 Palace’

Calvin Klein launched CK1 Palace as a 100% organic, multi-market influencer seeding campaign aimed at driving digital conversation across North America, EMEA, APAC, and Australia. The brand’s challenge was to seed both powerhouse and niche micro-influencers and accurately measure organic impact with no paid support, so Calvin Klein partnered with CreatorIQ, using Tribe Dynamics’ tracking and social listening tools to monitor ambassador activity and benchmark campaign performance.

CreatorIQ’s Tribe Dynamics solution gave Calvin Klein a 360-degree view of ambassadors, captured posts even when campaign hashtags weren’t used, and enabled granular measurement and benchmarking. The campaign sent product to roughly 450 individuals, produced 1.2k organic posts from 373 creators, reached 242.2M people, generated $5.2M in EMV, and sold out online within minutes—making CK1 Palace one of Calvin Klein’s strongest campaigns by EMV.

Calvin Klein