Case Study: American Red Cross drives blood donations and engagement with CreatorIQ

How the American Red Cross and PEANUTS® Joined Forces to Inspire the Community

The American Red Cross, a critical supplier of blood products in the US, faced the challenge of activating new audiences to drive blood donations. The organization partnered with the vendor CreatorIQ and its agency partner to launch a purpose-driven campaign aimed at increasing awareness and reaching younger, first-time donors, particularly from the Gen Z demographic.

CreatorIQ helped implement an influencer and user-generated content campaign around an exclusive PEANUTS® t-shirt offer. The solution successfully generated immense engagement, leading to over 70,000 first-time donors in a single month and record participation from Gen Z. The campaign achieved 13.7 million impressions, 2 million engagements, and was credited with 98% of all donor appointments that month, demonstrating the measurable impact of the CreatorIQ partnership.

American Red Cross

Meghan Gargan

National Director