Case Study: Tatcha achieves No. 1 Skincare EMV status and 164% YoY EMV growth with CreatorIQ

How Tatcha Became and stayed the #1 Brand in Skincare EMV

Tatcha, the luxury skincare brand, needed to defend its No. 1 spot in Skincare EMV while avoiding sponsored content and maintaining authentic influencer relationships. To do this, Tatcha turned to CreatorIQ’s Brand Buzz interface to discover new talent, manage its existing influencer community, and monitor earned media performance.

CreatorIQ’s Brand Buzz aggregated tracked influencer content into a single dashboard, surfaced top-performing creators by Earned Media Value (EMV), and provided granular ambassador data (Activity Tracker, Post Count, Engagement Index) to refine outreach and re-activate partners. Using CreatorIQ, Tatcha held the No. 1 Skincare EMV position for over a year and in 2018 saw a 164% YoY increase in total EMV, 51% YoY growth in its influencer community, plus 75% and 56% YoY gains in EMV per influencer and posts per influencer, respectively.

Tatcha

Rae Giron

Senior Manager