Case Study: Space NK achieves 100% YoY EMV growth with CreatorIQ

How Space NK’s EMV Soared 100% YoY by Building—and Retaining—Creator Relationships

Space NK, the UK beauty retailer, wanted to make creator marketing more effective by building trust, familiarity, and awareness while bringing multiple internal teams together around one strategy. Using CreatorIQ, Space NK needed a better way to identify the right creators, manage relationships, and unify activity across teams.

With CreatorIQ, Space NK centralized creator marketing, tracked key metrics, and aligned teams around shared EMV goals while expanding its active creator base. By doubling the number of new creators and maintaining long-term relationships with existing partners, Space NK drove 100% year-over-year growth in EMV.

Space NK

Leanne Rouse

Marketing Director