Case Study: L'Occitane en Provence achieves 900%+ annual EMV growth with CreatorIQ

How L’Occitane en Provence and GateMaker Community Grew Annual EMV by 900%+

L'Occitane en Provence, a heritage skincare brand, faced the challenge of a limited digital presence. Despite a strong offline reputation, the brand had not invested significantly in creator communities, causing it to lag behind competitors in community size, EMV (Earned Media Value), and overall social media presence. Partnering with the vendor CreatorIQ and the agency GateMaker Community, L'Occitane sought to develop a long-term, creator-led marketing strategy to become a top skincare brand.

The solution involved a strategic focus on community expansion and organic engagement on platforms like Instagram and TikTok. Using CreatorIQ's platform to measure content performance and benchmark against competitors, the partnership drove incredible growth. The results were substantial: L'Occitane's annual EMV grew by over 900% and its community size increased by over 300% from 2022 to 2023. This effort also contributed to an 11% year-over-year growth in same-store sales and a 15% increase in new customer acquisition, solidifying its position as the fastest-growing skincare brand.

L'Occitane en Provence

Lindsey Serfas

Senior Manager of PR & Social