Case Study: Kopari achieves record $2.3M EMV and 50% IG Shop-driven sales with CreatorIQ

How Kopari Pulled Off the Perfect Product Drop

Kopari partnered with CreatorIQ to execute a time‑sensitive launch for its limited‑edition Paradise Pout Lip Kits and to drive adoption of Instagram’s IG Shop tagging. Facing the need to mobilize reliable creators quickly and monitor cross‑channel content in real time, Kopari used CreatorIQ’s Ambassadors, Brand Buzz, Instagram Stories Tracking, and Campaigns capabilities to identify loyal influencers, encourage IG Shop tagging, and capture activity around the drop.

CreatorIQ’s Ambassadors feature helped Kopari recruit influencers who consistently posted about the brand, while Brand Buzz (with Stories tracking) and Campaigns provided hour‑by‑hour monitoring and analytics. The campaign delivered measurable impact: Kopari hit a record $2.3M EMV for the month (30% MoM growth, 98% YoY), the Paradise Pout Drop accounted for 22% of January EMV, 100% of targeted influencers posted, and 50% of Lip Kit sales in the first week came through IG Shop. CreatorIQ’s tools enabled the timely scale and precise measurement Kopari needed.

Kopari

Susan Kim

Chief Executive Officer