Case Study: ipsy achieves 300M+ monthly earned media impressions and 60% faster reporting with CreatorIQ

How Ipsy Built A Creator Community That Delivers 300Mm+ Earned Impressions Monthly

ipsy, faced with rapid growth of its Open Studios creator community, lacked the tools to manage existing relationships, recruit new beauty creators, and measure program effectiveness. To solve this, ipsy partnered with CreatorIQ and adopted CreatorIQ’s enterprise-grade CRM and creator management platform to centralize data and standardize workflows.

CreatorIQ implemented a centralized CRM, automated onboarding portal, standardized workflows, and automated performance reporting, enabling ipsy to scale its community, more than double creators (100% growth), deliver over 300 million monthly earned media impressions, and cut reporting time by 60%, while providing clear measurement of reach, engagement, and EMV.

Ipsy

Jennifer McDonnell

Director of Studio Operations