Case Study: Investor's Business Daily creates the first private financial influencer network and boosts awareness & engagement with CreatorIQ

How Investor’S Business Daily (IBD) Created The First Private Influencer Network For The Financial Services Sector

Investor’s Business Daily (IBD), a trusted financial publisher, sought to break into influencer marketing by building the first private influencer network for the conservative financial services sector to drive awareness, engagement and new readership. To do this while vetting creators and proving ROI, IBD worked with advisors and selected CreatorIQ’s brand advocacy / end-to-end influencer platform to identify, screen and manage influencers who already used and endorsed IBD products.

Using CreatorIQ’s discovery, campaign-management, fraud detection and reporting tools (plus its white‑label capabilities), IBD launched an Ambassador Program that granted vetted influencers access to IBD products and tracked all activity. The CreatorIQ-powered campaign produced measurable results over one year: $1,073,000 in earned media value, 8,277,000 impressions, a 73,000,000 audience reach and 16,300 engagements, and created a repeatable influencer revenue and partnership channel for IBD.

Investor’s Business Daily

Jerry Ferrara

President