Case Study: Fullscreen combats follower fraud and ensures creator audience integrity with CreatorIQ's Creator Integrity Quotient

How Fullscreen Partnered With Creatoriq To Fight Follower Fraud

Fullscreen, a media company managing branded content and creator partnerships, faced widespread follower fraud where bots and purchased audiences inflated creator metrics and threatened costly, ineffective deals. To tackle this, Fullscreen partnered with CreatorIQ and adopted CreatorIQ’s Creator Integrity Quotient to detect and quantify fraudulent followings.

CreatorIQ implemented an audit methodology that analyzes creators’ social histories against three indicators—audience locality, audience growth, and audience engagement—to flag suspicious patterns at scale. The CreatorIQ solution gave Fullscreen a quantitative vetting tool to ensure creator legitimacy and audience integrity, reducing the risk of paying for fake reach and helping protect the brand while maximizing campaign ROI.

Fullscreen

Maureen Polo

Senior Vice President