Case Study: Foodie Tribe achieves 43% lower CPE and 20% lower CPM to boost Caviar’s campaign ROI with CreatorIQ

How Foodie Tribe Used CreatorIQ to Optimize Caviar’s Campaign ROI

Foodie Tribe, a creative agency running an affiliate discount-code campaign for Caviar, needed a way to drive revenue across multiple markets while ensuring ambassadors posted the agreed static Instagram/Reel and Story content. To monitor performance, enforce posting commitments, and benchmark campaign success, Foodie Tribe turned to CreatorIQ’s creator marketing platform and content-tracking capabilities.

Using CreatorIQ’s content tracking, in-app communication, campaign reporting, and intelligent influencer recommendations, Foodie Tribe monitored posts, replaced inactive creators, and reported KPIs to Caviar in real time. The CreatorIQ-powered approach lowered cost per engagement by 43% and cost per thousand impressions by 20% versus comparable initiatives, improving campaign ROI and streamlining influencer program management.

Foodie Tribe

Katy Coffield

CEO and Co-founder