Case Study: Fabletics achieves 30% lower customer acquisition cost with CreatorIQ

How Fabletics Reduced its Customer Acquisition Cost by 30% With CreatorIQ

Fabletics, the performance-driven activewear brand, needed to scale its influencer program while preserving long-term value: ensuring its consistent creator champions continued to drive engagement and conversion quarter after quarter, and bringing in new creators across styles and demographics without sacrificing lifetime value. To meet these challenges, Fabletics partnered with CreatorIQ and used CreatorIQ’s influencer analytics platform to inform strategy and partner selection.

Using CreatorIQ’s platform—leveraging Creator Discovery, audience and performance analytics, and a short-term “Testing” program—Fabletics monitored advocates, surfaced new high-potential creators, and converted top performers into lasting partners. The program onboarded 10 long-term partners over the past year and cut customer acquisition cost by 30% year‑over‑year, demonstrating CreatorIQ’s measurable impact on efficiency and growth.

Fabletics

Kelly McDermott

Director of Brand Partnerships and Influencer Relations