Case Study: Eva NYC achieves 100% sales growth and $3.2M EMV with CreatorIQ

How Eva NYC Generated Buzz Around Product Sustainability

Eva NYC, a Brooklyn-based haircare brand, relaunched its portfolio in infinitely recyclable aluminum packaging and needed to educate consumers about sustainability while reinforcing that its products remained effective and affordable. To spark excitement and scale education around the relaunch, Eva NYC partnered with CreatorIQ and used CreatorIQ’s influencer marketing and analytics platform to design an ambassador-driven content strategy.

CreatorIQ helped Eva NYC identify multi-tier ambassadors with tailored briefs, track Instagram Stories and campaign performance in real time, and tie influencer activity to revenue via Shopify integration and campaign tagging. The CreatorIQ-powered campaign generated 466 ambassador posts in eight weeks (a 65% increase), delivered 17M impressions, 1.2M engagements, $3.2M EMV, and contributed to Eva NYC’s sales growing more than 100% year over year.

Eva NYC

Ashley Evans

Digital Marketing Director