Case Study: DIGIORNO Pizza achieves brand lift and improved consumer sentiment with CreatorIQ

How DIGIORNO® Pizza Unlocked TikTok Campaign Measurement With CreatorIQ’s Analytics

DIGIORNO Pizza launched a creator-led TikTok activation, “DiGiorno Made Us Do It,” and needed advanced measurement to evaluate its first use of a custom soundtrack and creator-driven promotion. To gain a 360-degree view of campaign performance and streamlined reporting, DIGIORNO Pizza worked with CreatorIQ’s influencer marketing analytics platform (a badged TikTok Creative Partner).

CreatorIQ delivered real-time, end-to-end campaign management and customizable KPIs that let the team surface top-performing creators, benchmark results, and share stakeholder-ready reports. Using CreatorIQ, the campaign achieved a 22.2% view-through rate (after two seconds), a 3.6% lift in brand awareness and a 6.8% improvement in consumer attitudes toward DIGIORNO Pizza, demonstrating clear, measurable impact.

DIGIORNO Pizza

Gabe Gordon

Co-founder