Case Study: Darling builds an evergreen ambassador program and boosts brand awareness with CreatorIQ

How Darling and G&B Turned a Gifting Campaign Into an Evergreen Program

Darling, a lifestyle brand focused on community and shifting beauty standards, wanted to build a scalable ambassador program for its new apparel line. After an initial gifting effort with G&B, Darling saw the need for a more sustainable, data-driven approach to identify on-brand creators, grow brand awareness, and turn one-time partnerships into long-term community relationships using CreatorIQ.

With CreatorIQ, G&B launched an “always-on” gifting and affiliate program to continuously source UGC, vet talent, and recruit creators into the Darling Society ambassador program. The effort reached 1.2K people, put product into the hands of 600+ influencers, onboarded 265+ ambassadors, and generated more than $1.4M in earned media value, along with 3.3M+ estimated impressions, 20.2M potential reach, and nearly 260K post engagements.

Darling

Kyle Hjelmeseth

Founder & CEO