Case Study: Moose Toys drives brand-safe creator marketing and 480% EMV growth with CreatorIQ

How CreatorIQ Helps Moose Toys Find Brand-Safe Creators and Make Kids “Superhappy”

Moose Toys, a family-run toy company, faced the challenge of efficiently finding brand-safe creators aligned with their values and accurately measuring the performance of their extensive influencer campaigns. Their manual processes for talent discovery and reporting were inefficient. They turned to the vendor CreatorIQ to implement a streamlined solution for these challenges.

By implementing CreatorIQ, Moose Toys was able to seamlessly identify and vet appropriate creators while centralizing campaign management and performance tracking. This solution provided real-time insights and enabled data-driven decisions. As a result, CreatorIQ helped Moose Toys scale its program and achieve a 480% growth in Earned Media Value (EMV) from 2020 to 2023, demonstrating a significant return on investment.

Moose Toys

Claudia Vine

Senior Manager, Social and Influencer Strategy