Case Study: Burson streamlines creator marketing and campaign execution with CreatorIQ

How Burson Combines the Art and Science of Creator Marketing to Execute Impactful Client Campaigns

Burson Group, a global communications agency, needed a better way to find the right creators for client campaigns across multiple markets and manage creator marketing more efficiently. With CreatorIQ, Burson aimed to improve creator discovery, campaign execution, and performance measurement while keeping teams aligned on the same data.

Using CreatorIQ’s platform, Burson centralized end-to-end program management from creator discovery to standardized performance metrics, saving time and enabling seamless campaign execution across the UK and EMEA. The result was greater team efficiency, easier access to shared information, and a more consistent way to run creator campaigns from start to finish.

Burson Group

Shakira Akinjobi

Director of Influencer Marketing