Case Study: BrainTrust achieves measurable ROI through Influencer Data Mapping with CreatorIQ

How Braintrust Unlocked ROI With Influencer Data Mapping

BrainTrust needed to move beyond simple reach-and-engagement metrics to prove long-term ROI from influencer marketing, but lacked an advanced data partner to map creator audiences and measure impact. To address this, BrainTrust worked with CreatorIQ and its Influencer Data Mapping service to bring deeper audience architecture and affinity insights to their campaigns.

CreatorIQ powered a proprietary Influencer Data Mapping solution that lets brands dive into creator audiences, select creators by desired outcomes, and measure performance against traditional marketing-funnel and media-based KPIs. The service has helped clients like Under Armour, Kenneth Cole and Breville refine creator selection, build long-term relationships with niche communities, and unlock hidden ROI by linking influencer activity to business outcomes.

BrainTrust

Kendra Bracken-Ferguson

Founder, Chief Digital Officer