Case Study: BeautyStat climbs 135 skincare EMV ranks with CreatorIQ

How BeautyStat Climbed 135 Skincare EMV Ranks in 5 Months

BeautyStat, a skincare brand founded by a celebrity cosmetic chemist, faced the challenge of scaling its influencer marketing program efficiently. With goals to grow its gifting and seeding efforts, increase creator retention, and boost its Earned Media Value (EMV), the brand needed a strategic approach. They partnered with CreatorIQ to leverage its platform for creator discovery, outreach, and competitive insights.

Using CreatorIQ, BeautyStat implemented a community-focused strategy centered on authentic relationships and detailed creator care. This solution enabled them to scale from sending products to 300 creators to over 1,000 in a month, with 98% of efforts being unpaid. The results were significant: CreatorIQ helped BeautyStat increase its monthly EMV by 61%, climb 135 ranks in skincare EMV, and achieve a 79% creator retention rate, proving the success of their influencer marketing program.

BeautyStat

Rachel Bimonte

Influencer Marketing Manager