Case Study: BABE Wine scales its ambassador program to 1,000+ influencers with CreatorIQ’s data science & CRM

How BABE Wine Leveraged CreatorIQ’s Data Science & CRM to Successfully Scale Its ‘BABE Army’ Ambassador Program

BABE Wine, the influencer-founded beverage brand best known for its White Girl Rosé, faced a challenge scaling its BABE Army ambassador program while accurately defining the ideal influencer persona to drive sales. To solve this, BABE Wine partnered with CreatorIQ, leveraging CreatorIQ’s Data Science and CRM capabilities to analyze creator content quality, engagement, and audience affinities.

CreatorIQ provided rich audience and creator affinity data and CRM tools that helped BABE identify 15 key persona attributes, recruit and activate 1,000+ aligned influencers, and generate over 65 million on-brand impressions; the program now uses link tracking to demonstrate ROI and plans to deploy Creator Connect to automate recruitment. CreatorIQ’s solution enabled measurable scale and more precise influencer targeting for BABE Wine.

BABE Wine

Tony Falk

Influencer Manager