Case Study: The Z Link uncovers Gen Z ad preferences with Creatopy

The Z Link - Customer Case Study

The Z Link, a consultancy focused on Gen Z marketing, sought to understand the shopping, social media, and advertising preferences of this key demographic to craft more effective and authentic campaigns for their own strategies and clients. They partnered with Creatopy, an ad design automation platform, to produce and disseminate a comprehensive survey.

Creatopy implemented a solution by surveying over 1,100 Gen Z individuals in the U.S., gathering critical data on their consumer behavior and media consumption. The results provided actionable insights, revealing that Gen Z values authenticity, prefers a mix of video and static ads, and discovers new products primarily on social media. This data empowered The Z Link with the definitive research needed to advise brands on how to effectively reach and engage the world's youngest consumers.

The Z Link

Erifili Gounari

Founder