Case Study: British Council achieves 70% cost reduction and 1,000+ localized assets with Creatopy

Creatopy powers British Council's global content boom: 70% cost cut, 1,000+ assets

The British Council, the UK's international organisation for cultural relations, faced the challenge of creating and localizing over 1,000 marketing assets in more than seven languages for a global campaign on a tight timeline. To break these language barriers and manage the massive scale of production efficiently, they turned to the design automation platform Creatopy.

By implementing Creatopy's solution, the British Council migrated its templates to a design automation tool. This allowed them to dynamically feed messaging from various data sources, empowering regional teams and streamlining the entire process. The results were significant: the project achieved a 70% reduction in design costs and a 50% faster turnaround time, with all assets delivered before their deadlines.

British Council

Meltem Gunyuzlu

British Council