Case Study: Tiger Cycles achieves a bold new brand identity with Creatomatic

Tiger Cycles refreshes brand identity for bikes, packaging and shop fronts with Creatomatic

Creatomatic was engaged by Tiger Cycles, a major UK cycling wholesaler and distributor, to modernize its branding. The challenge was to create a visual identity that was both agile and robust, capable of resonating with a wide demographic and working effectively across diverse physical touchpoints like bike frames, shop fronts, and packaging.

The solution from Creatomatic centered on a new tiger motif logo designed to embody strength and adventure. They developed a comprehensive brand language, a refreshed color palette, and a new 'Built To Roam' ethos. This overhaul extended to redesigning the physical packaging, ensuring immediate brand recognition and quality. The result was a cohesive, modern toolkit that works seamlessly across both digital and physical applications, finally matching the strength and scale of the Tiger Cycles business.

Tiger Cycles