Case Study: Flexitricity modernises its digital identity with Creatomatic

Flexitricity sharpens its brand across 2 core services with Creatomatic

Flexitricity, a trailblazer in the UK's flexible energy industry, needed a strategic brand evolution to reflect its innovative and forward-thinking nature. Their outdated visual identity no longer matched their pioneering status, and they required a cohesive design system that could work across numerous marketing touchpoints. They partnered with vendor Creatomatic for a brand and identity refresh.

Creatomatic modernized Flexitricity's logo and visual identity, introducing a new icon and a vibrant gradient to symbolize energy flow. They implemented a refined typographic system and a new website to ensure clarity across all platforms. The solution was so successful that it evolved into an ongoing partnership, with Creatomatic acting as an extension of Flexitricity's marketing team to maintain a consistent brand voice and produce high-quality materials, allowing the client to present itself with the confidence of an industry leader.

Flexitricity