Case Study: The Ice Co achieves clear brand consistency with CreativeRace social playbooks

The Ice Co clarifies 3 core brands with CreativeRace

The Ice Co, a supplier of ice cube brands, faced an internal lack of clarity regarding the distinct purpose of each brand in its portfolio. This led to inconsistent communications across their channels, particularly on social media. CreativeRace was engaged to help address this challenge.

CreativeRace hosted a collaborative workshop to redefine the brand portfolio and then produced three comprehensive social playbooks. These playbooks provided clear guidance on audience demographics, brand personality, and content themes. The solution received immediate positive feedback from The Ice Co's marketing team and board for its strategic thinking and practical yet inspiring nature.

The Ice Co