Case Study: SPAR boosts footfall with CreativeRace’s integrated Spinner Winner campaign

SPAR drives 661,000 website visitors with CreativeRace

SPAR, a major retailer, faced declining footfall following the pandemic and needed an innovative campaign to drive store visits during a challenging trading period in 2023. Their goals were to increase customer redemption rates and drive significant website traffic. CreativeRace was engaged to develop an integrated solution.

CreativeRace launched the "Spinner Winner" campaign, a multi-channel strategy that leveraged influencer marketing, a game show concept, and targeted PR to appeal to families. The solution successfully drove over 661,000 unique website visitors and generated 488,000 spins of its online wheel. The campaign's impact was demonstrated by a record-breaking in-store offer redemption and over 100 pieces of press coverage, earning CreativeRace a nomination for Best Integrated Campaign at the UK Search Awards 2023.

SPAR