Case Study: Greggs boosts in-shop clarity and purchase intent with CreativeRace

Greggs lifts purchase intent from 17.1% to 19.1% with CreativeRace

The customer Greggs faced a challenge with a crowded and inconsistent in-shop visual identity across its digital screens, which made clear communication difficult. CreativeRace was tasked with streamlining these in-store communications and developing a new system rooted in the brand's core values to make its quality and value propositions more distinct.

CreativeRace created a new "always-on" visual identity using Greggs' distinctive colors, fonts, and design cues to simplify messaging. This solution elevated hero products and provided more consistency. The new system had a significant measurable impact, increasing customer consideration from 38.3% to 39.7% and purchase intent from 17.1% to 19.1% over a six-month period.

Greggs