Case Study: Greggs creates memorable Christmas characters with CreativeRace

Greggs creates festive characters across Christmas touchpoints with CreativeRace

Greggs faced the challenge of creating Christmas cups and packaging that would stand out in the competitive food-to-go market. They partnered with CreativeRace to develop a more memorable festive experience that would build excitement and positive sentiment for their brand during the holiday season.

CreativeRace developed a cast of collectible Christmas characters for use on cups, packaging, and in-store digital screens. These warmly illustrated characters were designed to be interactive and have distinct personalities, helping to bring them to life. The solution from CreativeRace resulted in genuine customer affection and repeat interest, with customers returning to collect different cup characters and providing fantastic feedback.

Greggs