Case Study: ASDA Money cuts waste and boosts sustainable shopping with CreativeRace

ASDA Money launches sustainable trial store with CreativeRace and wins Prolific North award

ASDA Money, a UK-based supermarket chain, faced the challenge of launching their first sustainable trial store and encouraging customers to change ingrained shopping habits to reduce waste. They partnered with the marketing agency CreativeRace to develop the store's strategy, concept, and design, with the goal of eventually rolling these ideas out nationally.

CreativeRace developed a behavioral change campaign platform titled "LET’S CUT OUT WASTE," which was designed to make sustainable choices feel easy, popular, and motivating. The agency created a distinctive look and feel that was rolled out across all customer touchpoints. The campaign was immediately successful with stakeholders; many assets were implemented nationally even before the trial began, and it received overwhelmingly positive early feedback while also winning a Prolific North award.

ASDA Money