Case Study: ASDA achieves clearer in-store navigation and higher customer satisfaction with CreativeRace

ASDA Money boosts customer satisfaction 5 points with CreativeRace

CreativeRace partnered with ASDA Money to address a challenge with inconsistent and cluttered in-store point of sale (POS) across their Yorkshire stores. This fragmentation created visual noise, with multiple messages competing for attention and detracting from the shopper experience.

CreativeRace developed a consistent visual language and design system based on the High-Eye/Buy behavioural framework. This solution unified overhead signage, headers, and shelf-level communications to improve navigation and reduce cognitive load. The new POS system delivered significant results for ASDA Money, including over 700 incremental weekly visits, increased basket spend, and a 5 percentage point uplift in customer satisfaction.

ASDA Money