Case Study: Asda and B&Q launch a successful multichannel partnership with CreativeRace

Asda and B&Q exceed sales targets in summer 2020 launch with CreativeRace

The customer, Asda and B&Q, faced the challenge of launching a new in-store concession partnership and breaking long-established consumer shopping habits to encourage their joint audience to reassess how they shop. The vendor, CreativeRace, was tasked with creating a multichannel campaign to promote this surprising new alliance.

CreativeRace implemented a disruptive campaign using big graphic visuals that juxtaposed grocery and DIY items to grab attention and force a re-evaluation of consumer mindsets. The solution successfully launched the partnership, with initial trials in two Asda stores exceeding sales targets by a significant margin. This positive impact prompted a national roll-out of the B&Q concession and led Asda to explore other big brand partnerships.

Asda and B&Q