Case Study: Shadelands boosts community awareness with Creative:MINT

Shadelands reintroduces its 40-year-old district with Creative:MINT

The customer, Shadelands, is a forty-year-old business district in Walnut Creek, California, that was facing low community awareness of its extensive offerings despite being home to over 300 businesses. The vendor, Creative:MINT, was engaged to develop a new brand to address this challenge and reintroduce Shadelands to the surrounding community with a renewed sense of purpose.

Creative:MINT developed a new brand identity for Shadelands, built around the core strengths and unifying message "Embrace Vitality." This crisp and compelling call to action connected the district's diverse amenities—including healthcare, a farmers market, and lifestyle services—to promote a lifestyle centered on health and well-being. The primary objective of the solution was to educate the public on how they could access multiple services in a single visit, successfully repositioning Shadelands as a valuable daily asset.

Shadelands