Case Study: Alebrijes & Nahuales brings a Mexican folk art exhibition to life with Creative:MINT

Alebrijes & Nahuales draws thousands of visitors with Creative:MINT

Alebrijes & Nahuales, an organization touring a Mexican folk art exhibition, required a creative agency to brand and promote its U.S. debut in San Francisco. They engaged the vendor Creative:MINT to develop the exhibition's brand identity and marketing strategy.

Creative:MINT conceived the exhibition's title, "Colossal Creatures in Bloom," and created a comprehensive campaign including posters, postcards, digital outreach, and community engagement. This solution successfully transformed Yerba Buena Gardens into an immersive cultural experience, drawing thousands of visitors. The campaign's impact was significant enough to be later commemorated in a coffee table book, preserving its legacy.

Alebrijes & Nahuales