Case Study: Suave modernizes brand imagery for millennial women with Creatively Squared

Suave modernises brand imagery with Creatively Squared for its 1940s salon-quality legacy

Suave, a long-established brand known for salon-quality products, sought to modernize its imagery to better connect with millennial women on social media for its new range of natural shampoos and conditioners. The challenge was to create a bank of custom assets that reflected its refreshed visual identity and new naturally derived formulas. To address this, they partnered with the vendor Creatively Squared to source content creation.

Creatively Squared matched Suave with creators who had specific experience in working with feature ingredients and product textures. The solution resulted in a collection of bold images and video that captured a sensory experience and highlighted the product's transparent formula, effectively appealing to a social media-savvy audience. The vendor Creatively Squared successfully delivered assets that were consistent with the brand's new aesthetic.

Suave