Case Study: Huggies achieves culturally resonant South African packaging with Creatively Squared

Huggies creates 95 local packaging images with Creatively Squared

The baby care brand Huggies faced a challenge when its UK-based design team needed to create new, locally resonant diaper packaging for the South African market. They required authentic photos of local families but found it difficult to organize a shoot from a distance. To solve this, they turned to the fully managed platform service from Creatively Squared.

Creatively Squared sourced local creators, managed all bookings and payments, and oversaw quality control from end-to-end. This solution enabled Huggies to photograph 19 local children, resulting in 95 high-quality images for their new packaging. This allowed the brand to forge a stronger, more personal connection with South African consumers.

Huggies