Case Study: Gillette builds a localized asset bank with Creatively Squared

Gillette builds an asset bank for performance ads and ecommerce with Creatively Squared

The customer, Gillette, wanted to create contemporary product-focused and situational imagery of Indian men using their razors for their performance advertising and ecommerce websites. Their challenge was to produce assets that would resonate with their target audience in India and help transform shaving from a chore into a pleasurable activity.

Creatively Squared addressed this by producing a localized asset bank for Gillette. The solution involved partnering with local Indian creators to feature a variety of men appropriate for the target audience. Through this partnership, Creatively Squared was able to deliver the required mix of trendy and authentic images for Gillette's digital campaigns.

Gillette