Case Study: BIC achieves localized, high-performing digital ads with Creatively Squared

BIC cuts content production costs by 85% with Creatively Squared

The customer, BIC, a globally recognized consumer goods brand, sought to develop engaging and localized digital ads for its mega lighters in the Nordic markets. Their challenge was to create original video content showcasing the product in specific festive and cozy use-cases, which then needed to be adapted for various social media placements and translated into Swedish and Finnish. They partnered with the vendor, Creatively Squared, to accomplish this.

Creatively Squared connected BIC with four creators to produce the original video assets. Their in-house design team then adapted the resulting hero ad concepts into 32 localized versions for different channels and languages. This solution streamlined BIC's content production, cutting their eCommerce and digital content production costs by approximately 85% and receiving content up to four weeks faster than with previous partners.

BiC