Case Study: ROOT achieves a stronger eco-friendly brand identity with Creative Wilderness

ROOT rebrands after 8 years with Creative Wilderness

Creative Wilderness partnered with ROOT, an eco-friendly web design studio founded by Paul, which sought a rebrand to better align its positioning with its core values and attract its desired clientele after eight years in business. The challenge was to develop a new brand identity that was deeply purposeful and reflective of the studio's low-carbon ethos.

The solution involved a strategic brand workshop held in nature to define ROOT's new direction, followed by the intentional design of a low-carbon website. Creative Wilderness implemented specific design choices, such as vector graphics instead of images and a limited font selection, to minimize the site's carbon footprint. The new branding successfully provided Paul with a more confident and well-defined purpose for his business, resulting in positive early feedback that confirmed the brand truly represented him and resonated with his audience.

ROOT