Case Study: Omvits achieves sustainable, bestselling vitamin branding with Creative Wilderness

Omvits more than doubles turnover with Creative Wilderness

Creative Wilderness was engaged by Omvits, a sustainable vitamin company, which was struggling with a lackluster brand identity that failed to reflect its mission or product quality. The co-founder felt the existing design was not memorable and was hindering growth, as the packaging made their supplements look cheaper than competitors' and did not communicate their sustainable, change-making ethos.

The solution from Creative Wilderness was a complete brand identity redesign, including innovative plastic-free packaging, a new tone of voice, and bespoke textures. This was supported by strategic collaborations and campaign ideas. As a result, Omvits became a national best-seller on Amazon, more than doubled its turnover within a year, and secured features in major publications and sponsorships.

Omvits