Case Study: LockDown Medical strengthens surgeon and patient journeys with Creative Tweed

LockDown Medical builds distinct surgeon and patient journeys with Creative Tweed

Creative Tweed partnered with LockDown Medical, a manufacturer of the LSSS shoulder stabilisation surgery device, to address a key challenge. The company's website needed to serve two distinct audiences—orthopaedic surgeons requiring clinical evidence and patients seeking treatment information—but was failing to provide clear, separate pathways for either group, resulting in low traffic and no lead capture system.

The solution implemented by Creative Tweed involved building three dedicated content hubs for healthcare professionals, patients, and an education centre. This included gated lead magnets integrated with a CRM for automated nurturing sequences and clear audience separation from the homepage. Creative Tweed's work successfully positioned LockDown Medical as a leading international healthcare manufacturer, though specific quantitative results were not detailed in the provided text.

LockDown Medical