Case Study: Unilever ensures globally consistent brand messaging with Creative Translation

Unilever manages 400+ brands with Creative Translation

Creative Translation worked with Unilever, a global company with over 400 household brands, to ensure their global marketing campaigns had consistent and culturally appropriate messages. Their challenge was to avoid cultural faux pas from the very beginning of the creative process for their numerous product campaigns.

The solution implemented by Creative Translation involved having their in-market teams collaborate with writers during the concept stage, before translation began. This proactive approach solved potential linguistic and cultural issues early on. The result was that Unilever's many brands were able to maintain a single, high benchmark for their global marketing communications.

Unilever